WATSONVILLE, CA - Transparency and sustainability are at the top of demands on all sides, but are the efforts you’re making in store to stock recyclable packaging going to the landfill? Here’s What’s In Store for Sambrailo Packaging and our latest product introduction—ReadyCycle™. Many retailers are making a conscious effort to help the earth and meet the demands of consumers doing the same. What they may not realize however, is that while plastics are usually recyclable, the label and adhesives might not be. With the paper and adhesives polluting the existing recycling stream, those products intended for reuse are most likely going to waste and to the landfill instead. With the introduction of ReadyCycle, we are offering an alternative packaging solution for growers and retailers who are making the conscious choice to reduce their use of plastic packaging. Fully printable with water-soluble inks and manufactured with food-grade adhesives, the paper-based format makes ReadyCycle 100% versatile, 100% marketable, and truly 100% recyclable. ReadyCycle can potentially be used for a wide array of commodities; grape tomatoes, tomatoes on the vine, berries, figs, dates, green beans, zucchini, or squash, to name just a few. And with the ability to quickly develop prototypes and easily make pack size adjustments, the sky’s the limit on making this innovative new package your go-to in the field and in the store. Need to share a recipe or seasonal promotion? All surfaces are printable, inside and out, so your messaging will always be spot on and appeal to consumers. Don’t let your sustainability efforts end up in the trash, choose ReadyCycle and provide environmentally conscious consumers with an earth-friendly option. Thank you for watching What’s In Store. http://www.andnowuknow.com/whats-store/sambrailo-highlights-proprietary-readycycle-exclusive-anuk-video/melissa-de-leon/53563#.WQp6ZFMrJhE http://www.sambrailo.com/
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