Luma, fast becoming known for its unconventional and bold style of social media filming was commissioned by Launch Factory Experiential to film their multi-million Rand, 72 hour non-stop party experience - Miller Rock The Boat. This experience was over the top, crazy and of course featured Bad Panda. This is footage that should have stayed on the boat! Visit luma.co.za Credits: Directed by: Chris Wieffering & Jason Cullen DOP: Roux Painter Production: Luma (luma.co.za) Assistants: Sam Alesandri and Gideon le Roux Music by: FlashRepublic (theflashrepublic.com) Thanks again to Gerhard Painter, Greg Shepard and Paris Philippou for their crazy antics, the babes of LW mag, and all the people on the Miller boat that made this production possible!