180430 EXO SEHUN Never Stop Laugh and Embarassed "BUSTED!" Production Press Conference Netflix on Monday unveiled its first original Korean variety show, "Busted! I Know Who You Are," as the streaming giant seeks to strengthen its content portfolio in collaboration with the globally popular Korean entertainment industry. The U.S. company teamed up with the Korean production firm SangSang, which has produced popular variety shows like "Running Man" and "Family Outing." The new show has been heavily promoted as an "unconventional variety game show in which every episode features stars solving a mystery." At a press conference in southern Seoul, producer Cho hyo-jin said the team has focused on producing a quality show that could first appeal to Korean viewers.